Privacy Policy
Effective Date: [01/01/2025]
At HYRiTE Lighting Co, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and store your information when you visit or make a purchase from our website, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. Information We Collect
We may collect the following types of personal information:
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Contact details: name, email address, phone number, billing/shipping address
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Order and transaction details
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Login and account information
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Device and usage information (e.g., IP address, browser type, pages visited)
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Cookies and tracking data (for analytics, preferences, and advertising)
2. How We Use Your Information
We use your data for purposes such as:
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Processing your orders and payments
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Communicating with you about your orders or inquiries
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Providing customer support
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Sending marketing communications (if you have opted in)
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Improving our website and services
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Ensuring compliance with legal obligations
3. Legal Basis for Processing (GDPR)
We rely on the following lawful bases under the GDPR:
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Contractual necessity: to process your purchases and provide services
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Consent: for marketing communications and cookies (where required)
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Legal obligation: for tax, fraud prevention, and regulatory compliance
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Legitimate interest: to improve our business and customer service
4. Sharing Your Information
We do not sell your personal data. We may share your information with:
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Trusted service providers (e.g., payment processors, shipping partners)
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IT and website maintenance providers
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Legal or governmental authorities when required by law
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Buyers in the event of a business sale or merger
All third parties are required to respect the security of your data and to treat it in accordance with the law.
5. Data Storage and Protection
We store your information on secure servers using reasonable technical and organizational measures to prevent unauthorized access, loss, or misuse, such as:
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SSL encryption (HTTPS)
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Restricted access to data
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Regular security reviews and updates
We will only retain your data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.
6. Your GDPR Rights
Under GDPR, you have the right to:
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Access: Request access to your personal data
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Rectify: Request corrections to inaccurate data
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Erase: Request deletion of your data in certain cases
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Restrict: Request limitation of processing
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Object: Object to processing based on legitimate interests or for direct marketing
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Portability: Request transfer of your data to another service provider
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Withdraw Consent: You may withdraw your consent at any time (for example, to stop marketing emails)
To exercise your rights, please contact us using the details below.
7. Cookies
We use Google Analytics and Google Ads Conversion Tracking to analyze visitor behavior and improve our website and advertising performance. These services may collect data such as your IP address and browsing behavior. We only activate these services if you have given explicit consent. For more details, see Google’s Privacy & Terms
Why We Use Cookies
We use cookies for the following purposes:
- To ensure essential functions like shopping cart and login work correctly
- To remember your language, region, or preferences
- To collect analytics data (such as page visits, traffic sources, device types)
- To support marketing and advertising (only if you consent)
Types of Cookies We Use
| Type of Cookie | Description |
|---|---|
| Essential Cookies | Required for website functionality. These cannot be disabled. |
| Performance Cookies | Help us analyze how the site is used (e.g., Google Analytics). |
| Functional Cookies | Remember user preferences to improve experience. |
| Marketing Cookies | Used to show ads that are relevant to your interests. |
Managing Cookies
You can choose to accept or reject different categories of cookies through:
- Your browser settings (e.g., blocking or deleting cookies)
- Opt-out tools (such as Google Analytics Opt-Out)
- Cookie consent banners (where available)
Please note: Disabling certain cookies may affect the functionality or performance of our site.
Third-Party Cookies
Some cookies may be set by third parties, such as analytics or advertising partners. These providers may use cookies according to their own privacy and cookie policies. We do not control these cookies, but we ensure they are used lawfully and transparently.
Changes to This Cookie Section
We may update our cookie usage or policy occasionally. When we do, we’ll reflect any changes here in this section.
8. External Links
Our site may contain links to external websites. We are not responsible for the privacy practices or content of those websites.
9. Policy Changes
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
